Singular XQ 3.23: Getting Circular with Don Norman
True to his devotion to circular economies, we admire Don for his desire to give back and to reconsider some of the choices that were made…
True to his devotion to circular economies, we admire Don for his desire to give back and to reconsider some of the choices that were made at the beginning of the digital revolution, particularly those decisions that have led to waste. He has widened his point of view from human-centered design to “humanity-centered” design to include the planet in our considerations and design choices.
Part 2 of our conversation with human-centered design pioneer Don Norman delves into the potential of generative AI, his vision of a circular economy, and the challenges young designers face as they embark on their careers.
We talk to Don about the potential for generative AI to enhance decision-making and be leveraged for complex decision-making in ways that can help us, as his new book says, design for a better world. Despite some of the headlining controversies in the design world, Norman expresses his enthusiasm for generative AI, particularly models like GPT, highlighting their ability to answer questions, streamline research, and enhance decision-making.
The heart of our conversation in part 2, revolves around the concept of a circular economy, inspired by nature’s efficient recycling and reusing processes. Don emphasizes the need to design products with longevity and repairability in mind, departing from the current “planned obsolescence” model. This shift reduces waste and minimizes environmental impact, with products designed for durability and easy replacement or repair.
Don suggests that businesses adapt their models to offer services rather than merely selling products to facilitate this transition. This change is already visible in industries like aviation, where engine manufacturers sell by usage hours, and tire companies offer tires per mile. This shift promotes sustainability, prolongs product life, and reduces waste.
Don ends with a challenge and some inspiration for young designers. Don encourages them to remain dedicated to their passion and principles, emphasizing the importance of choosing roles that align with their values and offer personal growth. His message is clear: seek fulfillment and play a role in creating a greener, more environmentally friendly future through design and innovation. Don’t abandon your passion, as it has the potential to make a lasting impact on society and the environment.
Like we say here at SXQ — curious people who care change the world.
Many thanks to Don for his generosity with us, and we are grateful for our relationship. Don’t forget to check out the Don Norman Award.
