Singular XQ Ep 9: Dr. Ari Zelmanow, the Sherlock Holmes of User Experience Research

Described as a modern-day, consumer-focused Sherlock Holmes, Dr. Ari Zelmanow helps businesses uncover “clues” that enable businesses to:

🚀 Experience predictable growth
🔮 Adapt to unpredictable conditions
⚠️ Mitigate risk to minimize losses
⏱ Move faster than the competition
💰 Increase value for the business and customers

He currently leads research for Twilio’s Core Platform. Previously built and led insights teams @Gtmhub, @Twitter, @Indeed, and @Panasonic. Before leading insights, he solved crimes as a metropolitan police detective at @SLMPD. Ari believes in truth, justice, and the American way, the Oxford comma, and NY-style pizza.

Twitter → https://twitter.com/arizelmanow
Website → https://arizmanow.com
Linkedin → https://www.linkedin.com/in/zelmanow/

I had a blast talking to Ari. He transformed the skills he developed as a police detective into research skills that make him an advisor and advocate for leaders who need a strong product POV.

According to Ari, research only benefits an organization if it enables one of the four essentials for success: Value, Adaptability, Risk, and Speed. Researchers, he says, need to counsel business leaders, have a point of view, and contribute to decision-making.

We also discuss building relationships and credibility for UX Researchers in any organization.

As usual, thanks to the kick-ass podcast team at Singular XQ, Caden, Brogan, Iqra, and Abby Ahmad, for using her music.